I would point to seven key factors every artist should consider when deciding whether it is worthwhile to pursue gallery representation as a part of his or her business strategy:
- Exposure
- Efficiency
- The Multiplicative Effect
- Stability
- Reputation
- Relationships
- Display
The most important consideration in approaching any gallery you think might be a good match for your art is to take your time and find the right gallery for your work. Know the galleries history and what they stand for and the other artist who they represent. The gallery who represents you should have a significant investment in your future as an artist. You should be able to demonstrate your knowledge about how and why you identify with this particular gallery as a potential venue for your art.
The goal of introducing or presenting yourself and your art to any gallery is to demonstrate your knowledge about how and why you’ve specifically identified this particular gallery as a potential venue for your art, and why they should consider showing it.
By going and just visiting the gallery will give you a good idea if this is the right place for your art work.
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